Ans: A landing page is the first page your prospective customer lands on after clicking on the ad. The purpose of the landing page is to make sure to capture the information of the prospective student/parent by exciting the parent/student about a future with you.
Ans: We traditionally have not worked with schools or universities for just making a landing page. A good landing page with copy, design and development can cost upward of Rs. 30,000 and months of tweaking to get it right. However, as an education marketing agency we understand the constrain schools and colleges face and hence offer an extremely feasible price. This also helps us to show you the power of having a professional marketing company by your side and how much money you can save with us.
Ans: Great Question! We work with schools and colleges across the globe and know that one message does not work for all. Each of our landing page has customized messaging based on your inputs and our understanding of the target audience. Having helped in over 1,00,000 admissions, we have a fair idea about the market!
Ans: Yes, a landing page is a must if you want to get the optimum number of leads from the same budget. A landing page is different from the website in the sense that it talks only about what your prospective parent wants to know. The messaging on the landing page also is tweaked according to the ads that you run. Hence it is a lot more specific to the need of your audience.
Ans: That’s great you are clearly doing things right. You can schedule a one-on-one free audit with our Chief Rethink Officer, Jay Bagri. It’s probably a good time to look at your entire funnel to fine tune it so you get maximum Return on Advertisement Spends.