Social Media Strategies for Schools

Summary – In this article we’ve shared social media strategies that work for schools. These will help you improve engagement on your platform, increase followers and reach. If done consistently these strategies will assist you in improving your overall admissions of your school. We have also shared 50 social media post ideas for schools to get you started.

Improving your social media presence will not only help attract parents to your school but also improve engagement within your community. Your social media handles are a great tool to showcase your school’s strengths and features. But, schools find digital marketing difficult to execute. You’ve tried posting on Facebook, Instagram, Twitter, and Youtube and nothing seems to work. You’ve gone live during events on campus, you’ve clicked pictures of students, and posted. You’ve even hired a digital marketing agency to make brilliant posts for Diwali, Holi, and even World Laughter Day. Alas, there is no real improvement. Neither have followers increased nor the number of likes.

Here are a few ideas that can get the numbers ticking and have a positive impact on your admissions.

IMPROVE ENGAGEMENT ON YOUR SCHOOL’S SOCIAL MEDIA VIA INFORMATIVE POSTS

These posts help us educate our audience on a topic that we have expertise in – parenting, phonics, overcoming learning disorders so on and so forth. Make your page a powerhouse of information for your primary target audience. The goal is that they refer to your posts/blogs whenever in doubt about the topic you talk about. Informative posts have a higher chance of being saved for later viewing. This is a key indicator for social media platforms to show your posts to a similar audience in the future.

There is always plenty of information you can share as a part of your school’s social media marketing strategy, like:

Ideas to keep kids occupied over the holidays

Clubs’ students can join to build a sense of community and drive awareness

Cause-driven – schools can educate the audience about the environment, hygiene, pollution, and more

Talk about mental and physical health

TALKING ABOUT YOUR SCHOOL ON SOCIAL MEDIA TO EDUCATE PROSPECTIVE PARENTS

Using social media to attract prospective parents is why most schools became active on the platforms in the first place. To get the most out of the platform, educate prospective parents about the school’s activities, values, and ethos. Remember, not everything that takes place in school is worth vomiting on social. Build groups for that – on Whatsapp, Facebook, or whatever is accessible to you. Social handles should have filtered, well-thought of content. A prospective parent does not want to see 50 pictures of your morning assembly but would enjoy seeing a couple of pictures that highlight key aspects of your assemblies.

Here are some ideas you can use to showcase your school –

Interviews with faculty talking about their style of teaching, the school, or what they love the most about their subject.

Interviews of students who talk about their achievement and how they worked towards it – the teachers that helped them through the journey.

Picture of the day – Candid pictures of the school capturing the energy of the school

A video tour of the school – don’t think of this like a corporate video that you will need to spend tons of money on. These can be simple timelapse videos or point-of-view videos that can be shot from phone cameras.

USER-GENERATED POSTS TO SUPERCHARGE THE NUMBER OF POSTS ON YOUR SCHOOL’S SOCIAL HANDLE

Most of your students and teachers are already using the platform – if you are doing a half-decent job, they are following you without you having to force them. You can use them to generate content for the school via events, challenges, and thought-provoking questions.

User-generated content ideas for schools –

Challenges where school students/faculty and others can take part. They can be as simple as – The pushup champ of our school! Share your video doing the maximum number of pushups with the hashtag #uniquehashtag. Let’s see who’s our pushup champ!

Events – Capture teacher’s day on your phone and share the pictures

What’s your favourite food from the cafeteria – a food photography challenge

Many schools do not allow phones on campus – in that case, these can still be curated for special days or for after class hour activity. Eg. Share a picture of your favourite meal at home

BEING SOCIAL ON SOCIAL MEDIA

Hosting games and events on your social pages can be incredibly engaging. The primary purpose of this type of post is to get all your current stakeholders to follow your handle and start communicating with it. The events can be as simple as quizzes, charades, or tombola.

Let’s see how to execute this –

Type – Quiz

Platform – Instagram

Type – Story

Duration – 7 to 30 days

Do an introductory post, letting everyone know the rules.

Rule – Post at a fixed time every day (no delays) – First person to give the correct answer gets 15 points, the second gets 10 and the third gets 5 points. The person with the maximum points at the end of the series will win a prize.

Share the leader board every 3-4 days

Steps –

Ask a question via Instagram Story (background can be a relevant picture or just blank)

Let everyone answer and click a screenshot 1 to 2 hours after posting

Record the points in excel along with the Instagram handle

Disclose the leadership board every few days to keep the competition alive

The above strategies along with the list of 50 post ideas that you can use for your school should help you churn out quality content consistently. If you require assistance, then our team is a phone call away. Just fill the form up and let IOSIGNITE pros handle your social pages while you concentrate on your school.

Summary

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Social Media Strategies for Schools

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In this article we've shared social media strategies that work for schools. These will help you improve engagement on your platform, increase followers and reach. If done consistently these strategies will assist you in improving your overall admissions of your school. We have also shared 50 social media post ideas for schools to get you started.

Author

Jay Bagri

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IOSIGNITE

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